Description

BA Digital Marketing with Events Management

Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.

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Duration

4 years

Starting Date

September

Tuition Fee

GBP 14,000 per year

Location

Dundee

About the programme

Choose this degree designed to develop digital marketing skills. It’s a great way to start building your career as a professional marketer and manager.

Marketing and events are natural partners. You’ll learn how to develop a marketing strategy that includes digital and social media alongside event management, promotion and budgeting.  The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities.  This strong mix of digital marketing and event management skills will make you even more appealing to future employers.

Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You’ll work on projects for organisations such as:

Royal Bank of Scotland (RBS)
British Telecom (BT)
Heineken
Michelin

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager. 